Media Monitoring Africa (MMA) has questioned the media's priority in dealing with issues facing women, especially gender-based violence and representation of women in media. It pointed out that the epidemic of rhino poaching has been very present in media headlines and coverage - showing an increase in deaths from 133 in 2009 to 333 in 2010 - but that in the same period, 197,000 cases of crimes against women were reported to police, including murder, attempted murder, common assault, sexual offences and assault to cause grievous bodily harm.