The southern African nation of Lesotho has become the fourth country assisted by the United Nations-backed Global Fund to Fight AIDS, Tuberculosis and Malaria to receive funds from the consumer-driven (PRODUCT) RED initiative. (RED), which gets a portion of the sales of sponsoring products for proven HIV projects in Africa, was launched in 2006 by Irish musician Bono and Bobby Shriver, nephew of former United States President John F. Kennedy.