http://www.pambazuka.org/images/articles/308/katemost-blackedup_41974.jp..., 'the continent of terra incognito was, and continues to be, constructed as "nothing" and corpulent darkness'. Annwen Bates on the visual representations of the spectacle of aid in Africa.

You are a celebrity humanitarian and guest-editor of a well-circulated glossy. The territory is Africa. The topic is staving its demise. In the 1980s this would have been a famine. Today it is poverty and HIV/Aids. Readers will judge your cause by the cover, so select the visuals with care. What will you choose: an outline of an uninhibited continent, an abandoned toddler or a panic-eyed, skeletal mother clutching her dying baby? Do not feel limited by this empty outline of the place and its people, the abandoned children and wilting women. They are quite interchangeable, even mix'n matchable. Just this morning, I read about Bob Geldof’s recent guest-editorial of the German magazine Bild. Online, I found an image of the cover: a skeletal creature that looks more alien than human, crying out, in a silent Munch-like scream, for help. A white outline of the continent frames the child - just in case the reader is at a loss of the child’s origin. Here is the innocent victim, says the ‘chalk’ outline. This is the latest tragic embodiment of Africa’s lack. As I listened to this tale of human woe, I heard the name recur with frightening frequency.

Africa! Africa! Africa! (Thabo Mbeki). Lack has been Africa’s crime for centuries. The continent of terra incognito was, and continues to be, constructed as ‘nothing’ and corpulent darkness. What is of particular interest is the visual representations of this mythology of lack. During the colonial project, Africa's nothingness was the absence of Christianity, science, education, medicine and civility. Today, indeed for the last 30 or 40 years, nothingness is the darkness of disease, civil war, disorganisation, corruption and an inevitable decline into apocalyptic demise. (Africa has been in this state of demise for the last 400 years or thereabouts.)

Visual historian Deborah Kaspin suggests, like many who have studied representations of the continent, that the pervading standardised images of Africa are not fundamentally of Africa at all. Rather they 'arise from a Western bourgeois mythology of any and all wilderness, inhabited by creatures who are, alternatively, innocent and savage, naked and hairy, dark-skinned and ghostlike. The mythology is ubiquitous'.

Consider the child of Geldof's cover. Innocent in its form of child, yet savage as the embodiment of a ravaging disease mixed with poverty. Vulnerable in nakedness, but strangely inhuman. The child is dark-skinned, but also vanishes ghostlike into its own skeleton. Captured for posterity in a photograph, it is saved from its own terra incognito African wilderness to become the poster child of Geldof's cause. 'Postcolonial imagery presents the Third World as spectacle', writes image scholar Jan Nederveen Pieterse.

The Bild magazine cover is an example of a genealogy of the spectacle of Africa, which extends as far back as ethnographic and anthropological photography, as well as the trade and progress exhibitions of the 19th century, such as the Grand Exhibition of 1851 in London. Professor Annie Coombes writes in Reinventing Africa, the live subjects were set up in tableaux with 'authentic' huts, clothes (or lack thereof) and, at set times, performed 'authentic' activities, such as hunting. The German word Bild, means picture, and has an added meaning from theatre, scene. Uncanny that the image is also a scene. The spectacle of Africa is photograph and production still from the tableau of 'authentic' Africa and Africans readying themselves to be played out.

Granted, in this continent of 53 countries there are problems which cannot just be waved away as false naming. Even thinking of the image staves my typing. How dare I write in the sight and deafening appeal of another human being? Problems are the dilemma of our world, not just of Africa. Yet, it is curious that Western myths about their potency and power over Africa's primitive incompetence persist in 2007. Is Africa, the place and the people, concealed by the suggested false delineation?

Perhaps it is helpful to think of false in connection with the word's origin falsus, as related to 'fail'. Africa (I still want to question this blanket geographic label 'Africa' and its use for everything from place to people) is left with a deceitful or unfaithful cartography, portraiture and name. Why? Most of the colonial empires made fat on these myths collapsed, we believe, more than 30 years ago. Much post-colonial theory suggests the condition of Other-ing. Historians, psychologists, psychoanalysts, cultural theorists suggest that to assert self, one must stand in opposition to an Other.

For white, bourgeois, educated European males of late 18th through to the 20th century, this was the black, uneducated African woman who, by virtue of her primitivism, existed in some ahistorical moment, most definitely not that contemporary moment in time. 'The image formation of outsiders is determined primarily by the dynamics of one’s own circle' (Pieterse). Of colonial project representations of Africa and Africans, he observes, '[w]hat was really at stake in all these perspectives on "the savage" was European positions and programmes'.

In 2007, an age filtered by the lenses of post-colonialism, feminism, post-structuralism and the general questioning of white, bourgeois, educated European male supremacy, it is interesting that those who embody their Otherness are once again on all sorts of pages. From women selling chocolate in fair trade advertisements to Aids orphans abandoned in fields, what do these images potentially reveal about European positions and programmes?

Lack, ahistoricity, references in setting an arcadia rendered anarchic hint at a world so different to the wealthy, 21st century, urban world of those on the other side of this paper-thin reality. At the end of his study Pieterse concludes, 'The images of aid to the Third World are variations on this formula; fundamentally patronising, they are ahistorical, preoccupied with symptoms and oblivious to causes, and, not for all their global scope, parochial'. Why is post-independence Africa still newsworthy and cause-worthy to European humanitarian crusaders?

Paula Treichler offers Aids in the Africa (the Third World) as the 'latest incarnation of the "darkly unknowable"'. This is neo-colonialism with intrepid explorers. However instead of searching for the source of the Nile, they seek to bring the universals of health and material justice. For 'Europe is the light of the world, and the ark of knowledge: upon the welfare of Europe hangs the destiny of the most remote and savage (sic) people'. Let us replace 'savage' with words that have more currency in 2007; words like uneducated, oppressed or suffering. The words from the Edinburgh Review seem to belong not in the early 1800s, but could be on Bild page today. Geldof's partner in making poverty history is U2's Bono. He is to guest-edit the July edition of the magazine Vanity Fair (the US edition). It will be interesting to see the 'Africa in 2007' that he covers. It may include articles about cellphone entrepeneurs, print media franchises, tertiary research, but I suspect it is more likely to be yet another programme for the ever continuing show: Africa: the lacking continent.

References
Kaspin, Deborah, 2002, Conclusion: Signifying Power in Africa. In Landau, P.S. And Kaspin, D.D.
Images and Empire: Visuality in Colonial and Postcolonial Africa. Berkeley, University of California Press.
Mbeki, Thabo., 2002, Africa: Define Yourself. Cape Town, Tafelberg.
Nederveen Pieterse, Jan, 1992, White on Black: Images of Africa and Blacks in Western Popular Culture. London, Yale University Press.
Treichler, P.A., 1999, How to Have Theory in an Epidemic: Cultural Chronicle of AIDS and HIV Infection in the Third World. Durham, North Carolina, Duke University Press.

Links:
http://www.africacentre.org.uk/+ve-ve.htm
http://tinyurl.com/2d9qkc

* Annwen Bates is a research student at the University of Western Cape.

* Please send comments to [email protected] or comment online at http://www.pambazuka.org/