A worldwide campaign for Decent Work was launched in Nairobi, Kenya at the World Social Forum by the Decent Work Alliance and with the help of Wangari Maathai, Kenya's 2004 Nobel Peace Prize winner. It aims to place Decent Work, a concept covering equal access to employment, living wages, social protection, freedom from exploitation and union rights at the core of development, economic, trade, financial and social policies at the national, European and International level through public campaigning and lobbying.