According to the East African Standard,a special software, Consumer Insight has started monitoring Internet usage in Kenya just like any other media outlet. The results, says Consumer Insight's managing director, Ndirangu wa Maina, now give a "complete picture of the demographic characteristics of Kenyans using the Internet and the web sites they visit."
According to findings of the survey, 95 per cent of Kenyans said that they spend between 10 minutes and two hours a day on e-mail and almost 90 percent visit the Internet more than twice a day. "Mirroring the level of computer literacy in Kenya, 55 per cent rated their level of Internet savvy as average."
The typical Internet user in Kenya, according to the Consumer Insight Survey, is aged between 18 and 44 years, has attended college or completed an undergraduate degree and earns over Sh25,000 a month. This means that the Internet, due to the nature of its technology and costs, is only relevant to educated Kenyans with stable jobs.
This becomes even more apparent when the frequently visited sites are analysed. For instance, 68 per cent of the people, the survey claim, visit the Internet for "learning and research", 63 per cent check out for news, 52 per cent look out for business and 49 per cent check out for jobs. The preference were, however, not in order of percentage rankings.
Author
Anonymous (not verified)
