Supermarkets now sell fresh fruit, vegetables and flowers all year round and South Africa, Kenya and Zambia are important suppliers. UK supermarkets are applying codes of conduct to the growers that supply them aiming to assure consumers that produce is grown in a socially responsible manner. Most workers in export horticulture are female - 52 percent in South African fruit, 75 percent in Kenyan flowers, and 65 percent in Zambian vegetables. Employment is casual, temporary or seasonal. Many women do not have stable or independent employment contracts, receive lower wages, and do not have the same access to training, promotion or other employment benefits as men. Discrimination is often embedded in traditional farm employment practice.