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While aesthetic standards are slowly shifting and some women refuse the destructive practice of forcing weight gain, traditionally in Mauritania a plump figure on a woman signifies wealth and well-being. For generations families force-fed their daughters litres of cow’s or camel’s milk daily in part to improve their marriage prospects. But in recent years, despite health warnings, some girls and women are voluntarily turning to other methods, like taking cortisone products - including one designed to make cattle gain weight; appetite-inducing syrups; and psychotropic medicines.