Google Trends, a tool to track internet searching patterns, is a window onto the internet habits of nations, states this article, which examines what can be learned about Africa by using Google Trends. 'By assessing people's searches, and the frequency of key terms in internet news media, it is possible to construct a picture of what matters to people, when, and where. Generally, the patterns that emerge with regards Africa are predictable: an apathetic, uninterested world, whose only interest in the continent appears during the World Cup, or when a ship is hijacked by Somali pirates. Beyond this, however, we can track the associations of global internet users between certain terms to gain a sense of connections between places and events.'
Jun 27, 2011