It is clear that current trade rules and trade policies -whether established or imposed by intergovernmental organizations or powerful Governments - are an obstacle to fair and sustainable development and must be made subservient to those rights - individual and collective -which the peoples of the world have established in the United Nations during the last century. In other words, alternative approaches and paradigms to the management of trade - national, regional and international - are essential, argues this article on the Choike website.