Although a lot still needs to be explored, one thing is certain: there is a strong will to identify ways in which the latest participatory web-based tools, for example Web 2.0, can be used to improve collaboration and share experiences for the benefit of rural development. More than 300 participants from all over the world shared their experiences with Web 2.0 tools at the first Web 2.0 conference for the development sector which was held in Rome, Italy from 24-26 October 2007.