Five charities in South Africa are set to benefit from donations using short message service technology (SMS) on cellphones. People donate by sending a premium-rated SMS that costs R10, compared to a normal rate of a few cents. The proceeds from the initiative that runs until 31 July will be collected by Supersport Charity Challenge and distributed to Cotlands Baby Sanctuary, the CHOC Childhood Cancer Foundation, the Red Cross, Reach for a Dream Foundation and the Ithemba Trust. To ensure people's participation, those who donate using SMS technology will be entered into a draw to win a car.