Women make up an average of only 17 percent of media sources in Southern Africa although they make up 52 percent of the population, a report by the Media Institute of Southern Africa (MISA) said. The Gender and Media Baseline Study, a joint initiative of MISA and Gender Links, a southern African NGO, found that these figures reached 26 percent in Angola, and a low 11 percent in Malawi, irrespective of whether they were in the public or private media.