The child sex trade is a multibillion-dollar industry. Girls and boys are bought and sold like commodities and sexually exploited for commercial gain. What is the international community doing to end this inhumane trade? Can it succeed? A paper from UNICEF reports from the front line of the fight to give vulnerable children the right to protection from abuse, as set out in the UN Convention on the Rights of the Child. Drawing on testimonies from children and leading figures in the child protection movement, it debunks myths, calls for zero tolerance of traffickers and suggests how international agencies, police forces, legislators, judges and educators can do more to end the scourge.