"I wasn't getting anything from the relationship. Not even make-up from Clicks. He was making me a stupid. So I had to break up with him," says Dudu, a 16-year-old from Umlazi township, Durban. Dudu’s attitude towards relationships and sex is indicative of a growing and worrying national trend that has been identified in new studies. Findings have shown that consumerism and materialism has led to many young South African women embarking on relationships for what researchers call “the three Cs”, cash, clothes and a cellphone.