Information is power! The written word can persuade, assuage, motivate, subvert and change how we view the world. Anyone disseminating information needs to do so with integrity, accountability and responsibility. Zimbabweans have little or no access to objective journalism. But responsibility doesn't only rest with our journalists. Many people don't realise the power they wield with their email, their SMS messages, and their ordinary everyday conversations during which information can be manipulated or distorted.