This Discussion Paper offers a revised lecture by Reinhart Kössler, which was originally presented to a Research Forum organised by The Nordic Africa Institute jointly with the Seminar for Development Studies of Uppsala University. It deals with aspects of rebuilding societies from below firstly in a general development studies discourse on a more theoretical level, considering aspects of the current debate on globalisation. This is followed by a concrete case study from southern Namibia. It illustrates local responses by the Witbooi-Nama in Gibeon to (re-)define identity within the context of a (nation-)state in a post-apartheid society. The paper is commented upon by two discussants (Per Strand and Henning Melber).