Here is the one and only rule for the Brand America Boycott: this action belongs to you. You decide what brands and products stand as symbols of America's new empire-building project, and you decide how you'll make your statement.
Links
[1] https://www.pambazuka.org/author/contributor
[2] https://www.pambazuka.org/taxonomy/term/3309
[3] https://www.pambazuka.org/article-issue/107
[4] https://www.pambazuka.org/taxonomy/term/3291
[5] http://www.pambazuka.org/en/category.php/advocacy/14566