Isolezwe, a Zulu-language newspaper, has launched online at http://www.isolezwe.co.za/ [4]. Readers can try out the new site by signing up for a one-month free subscription to the website. The new website is the world's first Zulu news site and aims to target the emerging, urban-based, aspirational and knowledgeable Zulu market. The website will mirror the print version in terms of content. Initially, online content will be available free to view as an incentive to encourage online user. Ultimately the site will be subscription-based.