On the eve of World Breastfeeding Week UNICEF said that by expanding the number of women who exclusively breastfeed during their child’s first six months, at least 1.3 million infant lives could be saved this year. UNICEF also called for greater global commitment to protect, and promote breastfeeding. Every year more than 10 million children die from mainly preventable causes, including diarrhoea, pneumonia, measles and malaria. If every baby were exclusively breastfed from birth to six months, an estimated 3,500 children’s lives could be saved each day, UNICEF said.