At a conference in Addis Ababa, Ethiopia, the Association of Progressive Communications (APC) launched a pioneering project to help charities tap the potential of the Internet. Called APC-ActionApps, the free computer software aims to boost the advocacy powers of charities across the world. APC says it is designed to rival software sold by computer giants, enabling nongovernmental organisations (NGOs) to regularly update their websites "cheaply, simply and speedily."