The Twenty Ten project is inspired by the 2010 FIFA World Cup and the media opportunities this has to offer. It will be the first time that the FIFA World Cup competition takes place on the African continent. Football plays a vibrant part in life in communities across the continent. Taking a cue from this, Twenty Ten aims to give African journalists a voice, both in Africa and worldwide, by offering them an opportunity to express their own views of African reality, as opposed to having to depend on foreign news organizations.