The World Social Forum (WSF) appears an ideal and legitimate space to catalyze energy and foster the emergence of a social movement under the banner of democratization of communications. With this premise in mind, we propose that this conference should focus its attention on outlining a SOCIAL AGENDA IN COMMUNICATION. Being a cross-cutting theme that concerns all human relations, the important thing is to situate the central points for definition of strategies and aims, in order to build and give impetus to this social movement.