A new campaign, South Africa First, was launched at the GovTech 2007 conference in Cape Town with the aim of encouraging both the public and private sector to make more use of local content when spending on information technology (IT). An initiative of the SA Local Procurement Advocacy Trust, focusing initially on the IT sector, South Africa First seeks to ensure that local businesses benefit from an estimated R1-billion a week spend on products and services in SA as a result of the country's economic boom.