In 1999 there were only a handful of websites on Zambia and most of the sites lacked the aura of being able to attract potential visitors and investors to the country, writes Leonard Nelson. Furthermore a large number of Zambians residing in other countries were often dismayed by the slow response time and low uptime of other sites. To address these problems, The Zambian was established with the sole purpose of being able to deliver content to anyone interested in the country.