Lombe Mwambwa

The media flurry surrounding the Confederation Cup over the past few weeks was a small demonstration of what’s in store for Southern Africa next year when South Africa hosts World Cup 2010. Media is an important part of such an event’s success, as well as inspiring future generations of young footballers. However, it does raise the question – where are women in sport? Women and girls continue to be left out of the sporting arena, especially when it comes to media coverage.