This year will signal the next phase in social media development in South Africa with more enterprise companies playing in the space as well as the growth in open source development of enterprise 2.0 platforms in the first quarter of 2008. A look at 2007's biggest trends reveals the key areas of development going forward into the New Year. Teenagers are not the only generation bent on enjoying the online media space, and what new technologies have to offer South Africa. Many companies are starting to join the numerous networks that have been promulgating the Internet in a quest to keep up with the growing demands of an informed public.